Excelsior Learning Center


Providing business education to children, and young adults.

Business Education Quotes


"Objectives are not fate; they are direction. They are not commands; they are commitments. They do not determine the future; they are means to mobilize the resources and energies of the business for the making of the future. "

by: Peter Drucker, "Father of Modern Management"

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Excelsior Learning Center
An Innovative Learning Center in Malden, Ma

At Excelsior, students are learning to identify potenial market oppotunities based on consumer needs and wants. They began by creating a short survery as part of market research for a potenial company the students wanted to create. A group of high school students surveyed local Boston residents to find out how many people had a pet. The goal of this project was to conduct market research for a pet walking, and pet sitting service. They discovered approximately 62 out of 100 people owned a pet, and of these pet owners 40% owned dogs. Based on this initial analysis students determined the dog walking and sitting market was reasonably large in Boston.

This market research turns out to be relatively accurate when compared to figures from American Pet Food Products Manufacturer Association, which gave of a figure of 63% of household own a pet. Students developed critical speaking, sales, and research skills through this excercise.

Students concluded that there are many people who own a dog. They further analyzed the size of the market and through a group discussion they determined that even though many Bostonians own a dog not all of them will need a dog walking or dog sitting business. This is a very important conclusion, which shows that the students analytical ability is improving through this excercise and their overall market analysis is relatively accurate.

Entrpreneurship Education for youth