Business Marketing Program

Business Marketing Program

The objectives of this program is to teach student the fundamental tactics and strategies to successful business marketing. Students learn the role of marketing in different types of businesses. Students explore the relationship of marketing to other functions; and show how effective marketing builds on a thorough understanding of buyer behavior to create value for customers.

Students learn how to:

• Make marketing decisions in the context of general management.
• Control the elements of the marketing mix—product policy, channels of distribution, communication, and pricing—to satisfy customer needs profitably.
• Use this knowledge in a brand management simulation. The course culminates in an examination of the evolution of marketing, particularly focusing on opportunities presented by the Internet.